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A note from giancarlo about the new homebrew line

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A note from giancarlo about the new homebrew line

Postby giancarlo » Sat Aug 08, 2015 5:40 am

Let me tell you a story.
Once upon a time, a little boy started working on a new audio tech. It was 2005.
When nebula was out, in 2007, he started posting on several forums about what the nebula engine was capable for. People was stunned about it. The engine was crashing all the day long, consuming the whole cpu for a single emulation, and using huge amounts of ram. The luckies guy was able to open 4-5 instances of the most basic emulation. But Acustica was born.

We described and released for the first time the first console, tape emulations, equalizers based on dynamic harmonic distortion. We introduced so many concepts, and everybody was laughing at that time.
I've spent literally thousands of hours on every forum, describing what we were doing. Hardware and software developers did not believe us, there was not a single book explaining that even unwanted harmonic distortion (not the one introduced by tubes) helps in the mix. In general you would limit it, harmonic distortion is exactly what an hardware guy tries to reduce togheter with noise and other hardware limitations. Go figure a dynamic harmonic distortion.
At that time most of plug-ins had no harmonic distortion at all, and the one which were implementing it were completely an aliasing mess.

We explained the concept of summing, telling everyone that a real S*L does not color a track too much, but if you mix the whole song with a small phase and harmonic distortion improvement on every track you get a "glued" song, it sounds more "3d", mixing is easier, exactly like on a real console. We SPOILED the reason why hardware was running better than the usual plugin.
We teached.


At that time nebula was a complete cpu hog, several thousands of users started using our tech for mixing, but in most of cases it was a sort of hassle. So other companies started doing what we were doing using a pratical approach, for example IIR filters instead of FIR filters. They copied what we said, they copied each single word. Yes nebula is even superior soundwise (you cannot beat a pure FIR approach like our one even today) but there is the practical aspect even today.
There are so many companies which copied us in every possible way, even repeated our words. Someone even advertised their plugins telling their customers their approach was exactly like our one, but with a minimal cpu load and zero latency.
People keeps forgetting who discovers things, I'm surprised today there are customers who hear things from other developers as they were "new" things.

Now I could say that our acqua plug-in line and nebula4 is approaching what we were missing in all these years:
- the gui: we have a gorgeous and usable gui on our products
- latency: it is reduced further at each new engine release, and we'll approach progressively zero latency. There will be no advantage in using an other software
- cpu load : it is reduced further at each new engine release, also computers are faster and in some case we are even ligher than competitors, especiall considering we emulate also preamps, dynamic harmonic distortion and so on
- load time: it is reduced at each new release

but keeping our stunning quality, which is considered superior by many users. And it is: we have a brute-force approach, we use the best, heavier and boring approach (fir) on the whole model.

But acustica would NOT be acustica just telling you that: hey, we invented the wheel, but other people implemented it properly and we are working hard in order to make our wheel better but several years later.

We invented the wheel in a moment the company was a bit a "concept" company. Audio programming was not even my daily job.

So we decided to invent a new wheel. Now that every possible company on the planet copied what we were introducing in early 2007, we are completely changing the game again.

Let me explain our homebrew concept.
We are creating hardware, real hardware, improving it in every way possible, than sampling it, than improving it also in the software domain in order to get something you would
- 1) not get in the software domain. Most of plug-ins are not even at "nebula level" even today, even if they are more practical and easy on latency and cpu. They "sound like a plugin", when you use many of them your mix is mud and confused compared to a real hardware mix
- 2) not get in the hardware domain. Hardware sounds more glued and 3d, but introduces several limitations we are reducing, sampling it properly, and improving the software results using tools created during these 10 years. When possible we even try to improve the original hardware model because at the moment we are the only company on the planet with an huge "know how" about every possible hardware unit around. During these years all our betatesters and 3rd party developers collected about 100 thousands hours of assessments, and we collected data about thousands of units, and decrypted the reason why and which hardware sounds good just reading our users comments about this or that library.
Than we analyzed that. There is no other company on the planet which could execute "data mining" an all existing hardware. We collected data, and now we have the know how.


So years later we are introducing a new concept: a plugin which sounds BETTER than other all software products but also BETTER than all other hardware products.
Everything is this time deliverd by a real company, with a working tech which is improved every incoming new day, and it is READY and practical.

Like in the previous case, we are years ahead and ALL other companies are LATE again to the party.
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Re: A note from giancarlo about the new homebrew line

Postby Andyyager10 » Sat Aug 08, 2015 7:36 am

More power to the small businesses. Smaller, but also more specialized, talented and proud of what they do and the products they create. I would much rather give my money to a company like that than a big business conglomerate that is concerned about one thing...and it ain't the customer.
Thank you G and team.
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Re: A note from giancarlo about the new homebrew line

Postby dacaveprods » Sat Aug 08, 2015 8:59 am

Salute G n AA!!!
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Re: A note from giancarlo about the new homebrew line

Postby sontrinh » Sat Aug 08, 2015 9:18 am

I respect that you had an original dream for something better and took the time and the dedication to make sure that you had to learn and do everything that it took to execute that dream


turned a dream into a goal...
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Re: A note from giancarlo about the new homebrew line

Postby himhui » Sat Aug 08, 2015 12:10 pm

I know that some nebula users have been frustrated for a while since the rapid development of Acqua plugins. However, I believe that the success of Acqua will only enrich and bring the benefits to nebula(4) to go further beyond any possibilies. There is still big room for nebula playing well in the market!
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Re: A note from giancarlo about the new homebrew line

Postby Brian » Sat Aug 08, 2015 9:07 pm

I've been using Nebula since around 2007...since the beginning, I dreamed of skinned, standalone libraries (which were realized in Acquas) and rendering of multiple vectors in series to create multiple EQ-band programs with the latency of a single instance (finally available with Core6). Not counting the many CPU, RAM usage, and program indexing/loading optimizations, those were the two most compelling advances to make the technology more realistic to incorporate into professional audio workflows. I think they may also be considered breakthrough features that let Nebula tech gain access and appreciation in a new market segment.

Since then, this homebrew line is one of the most interesting developments from Acustica...and one I totally didn't anticipate. I'm very pleased to see you adding this approach to your product line, rather than focusing exclusively on sampling industry standard pro and consumer equipment. Cheers, guys!

Giancarlo, is anyone aside from Stefano going to contribute to homebrew devices?
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Re: A note from giancarlo about the new homebrew line

Postby SteDal » Sun Aug 09, 2015 8:38 am

Brian wrote:
Giancarlo, is anyone aside from Stefano going to contribute to homebrew devices?


Gee, Brian...

I *really* hope so!
:roll:
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Re: A note from giancarlo about the new homebrew line

Postby Brian » Sun Aug 09, 2015 3:37 pm

SteDal wrote:Gee, Brian...

I *really* hope so!


Hah, I hope my comment didn't come off the wrong way - it would just be a ton of effort for you to be solely responsible for the homebrew series, and the product release cycle could be sped up with multiple builders.

I also feel there's interesting variety to be had from having multiple gear/program designers - as homemade and especially modified or hybrid designs tend to reflect the taste and creativity of the individuals responsible for them.
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Re: A note from giancarlo about the new homebrew line

Postby SteDal » Sun Aug 09, 2015 5:42 pm

Brian wrote:
SteDal wrote:Gee, Brian...

I *really* hope so!


Hah, I hope my comment didn't come off the wrong way - it would just be a ton of effort for you to be solely responsible for the homebrew series, and the product release cycle could be sped up with multiple builders.

I also feel there's interesting variety to be had from having multiple gear/program designers - as homemade and especially modified or hybrid designs tend to reflect the taste and creativity of the individuals responsible for them.



No, not at all!

This is exactly what I meant to say.
;)

And then I should put aside my day job of performing and teaching musician, which I love so much!
:D
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Re: A note from giancarlo about the new homebrew line

Postby giancarlo » Sun Aug 09, 2015 8:04 pm

this project is a pilot. We are starting investing on a 3rd product and taking decisions about a 4th. They are amazing ideas, something really new on the table. What I like: we are finally building unique products on the market, better even than most of hardware, which could change the way you produce music
When we create a clone you could just use the real gear. For example you could substitute vmr with tools from a recording studio, there is no gain. But if you create a "perfect" console you cannot substitute it with anything.
Building better tools is based on the creation of real world devices. Starting just from mixing nebula captures would lead to fake things - ie just merging a 88r with a S*L comp, in such case you would simply mix limited designs without bringing anything new on the table
On the other side, just using component modeling would lead to the classic plugin limitations we are used to.
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